Build Trust Empower Wellness
Welcome to a world where your work changes your clients’ lives. One where it's not just about building a sustainable program or practice but creating the impact you long for.
Your expertise paired with your unique experience and program is your strength. Among the sea of websites and other voices online, you can highlight your credibility, share your mission ethically, and build trust with your ideal client, empowering their wellness journey and growth. We help you craft messaging and implement systems that efficiently create quality content and drive connection with your ideal clients, helping to fill your calendar and grow your business.
Vital Brand + Marketing Lab
Ethical marketing strategies for health and wellness providers
Brand Discovery and Foundation
Over the first 4 weeks, we'll craft value-based messaging and reinforce those values through your visual identity. You will know how to build trust online, connect with your ideal clients, and have the foundation for effective and ethical content marketing strategies.
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We’ll conduct a thorough audit of your brand, content, and marketing presence to identify gaps and opportunities.
Through a collaborative session we’ll gain understanding of your vision, mission, and core values, pinpoint your ideal client, and position your service online.
You'll receive a detailed review along with a write-up of your brand discovery session.
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We’ll craft ethical messaging communication. You’ll receive a comprehensive brand guide and a review session to ensure everything aligns perfectly.
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If needed, we will create a memorable tagline, design a professional logo, develop brand guidelines, and arrange a photo shoot to build a strong online presence that brings your unique program and values to life.
Client-Centered Ethical Strategies
This is all about helping you build trust and connect with your clients across your website, email, and social media, setting you up to fill your practice and create the impact you dream of. Using our tools and templates, we’ll help you simplify content creation and break through the noise online.
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We'll develop a comprehensive content strategy, including an example content calendar and defined KPIs. You’ll receive a detailed content strategy map and a review session.
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We’ll refine your website copy and create a sample landing page, providing recommendations for evergreen content updates. We’ll also develop a tailored social media strategy, including a calendar of posts and stories, along with graphics templates for consistent branding.
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We’ll craft an email marketing strategy with list segmentation and launch planning. You’ll receive templates for newsletters, promotional emails, and automated sequences, along with a segmented email list, sample email flow, and custom email templates.
Ongoing Support and Implementation
Instead of spending hours writing, creating, scheduling, posting, and analyzing data or drawing helpful insights for future work, our ongoing support ensures you have the time to connect with current and future clients while focusing on the aspects of your practice that matter most.
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We provide content creation and management, tracking and reporting, and a monthly dashboard with all the details in one spot. During a 30-minute monthly call, we’ll review your progress, plan ahead, and make sure your content continues to build trust, connect with your ideal clients, and reflect the joy, health, and wholeness your clients are seeking and achieving.